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  Entrepreneurship and Small Business Management BE322/4 -- Second Semester 2017-2018 Tutor Marked Assessment I. TMA Topic overview: Business Plan One vehicle for acquiring an understanding of the entrepreneurial process is through the preparation of

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مُساهمةموضوع: Entrepreneurship and Small Business Management BE322/4 -- Second Semester 2017-2018 Tutor Marked Assessment I. TMA Topic overview: Business Plan One vehicle for acquiring an understanding of the entrepreneurial process is through the preparation of    الخميس مارس 15, 2018 4:57 am



Entrepreneurship and Small Business Management
BE322/4 -- Second Semester 2017-2018
Tutor Marked Assessment


I. TMA Topic overview: Business Plan


One vehicle for acquiring an understanding of the entrepreneurial process is through the preparation of a start-up business plan. The focus of this TMA is to select a business idea and create a complete and persuasive mini- business plan. Writing a business plan requires you to ask tough questions about the nature of the business.
What are the benefits of your product or service?
What is the target market and how will you penetrate it?
How will you develop and produce the product or service?
What is required from the management team?
What are the risks of the venture and what can you do to reduce them?
What are the financial implications of the plan?
What resources, including funding, are required to successfully create the business plan?

II. TMA components (for essay paper and PowerPoint presentation)

A. The Written Plan: The body of the written business plan should be no more than 10 pages including the executive summary and all financial statements. Plans must include an explanation of the offering to investors that indicate the investment required, expected ROI, marketing plan, operations plan, and management team description.

Introduction

Executive summary: Major Objectives, Description of Product(s), Financial Projection, Marketing Strategy.

Description of the business

Description of the market: Target Market: Who? How Many?
Analysis of Competition: How Many? Strengths and Weakness?
Market Penetration Projections and Strategies

Description of the products: What Is to Be Developed or Sold?

Management structure: Owners and Their Experience

Goals/Objectives/Strategy: Revenue Forecasts
Marketing Plans
How Sales Are To Be Made
Advertising and Sales Promotion
Manufacturing Plans
Financial Plans

Financial Analysis


B. Business Plan Presentation: Strong written and oral skills greatly facilitate success in the business world. Those individuals that can effectively communicate their ideas will have an advantage over those that cannot. Your team will present your business plan to the class and, if applicable, participate in a business plan competition.



III. TMA Requirements


This TMA consists of 15% of your total course grade. It is a team project. Each team will consist of 4-5 students. The project is divided into two parts:
1. TMA essay paper (50 marks out of 100)
2. PowerPoint presentation (50 marks out of 100)

The initial task of your team is to select and propose a business idea to the instructor for approval.
Students should arrange with their tutors in order to verify that no other team had selected the same idea for the project.




_________________

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Entrepreneurship and Small Business Management BE322/4 -- Second Semester 2017-2018 Tutor Marked Assessment I. TMA Topic overview: Business Plan One vehicle for acquiring an understanding of the entrepreneurial process is through the preparation of
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